Taylor and Luciana have a similar fascination with fashion and style. Family related and through their passion for all things beautiful and timeless they aim to offer collections that focus on being versatile, sophisticated and accessible. What we wear often evokes memories, define our narrative, making a statement. Both with a strong background in fashion and lifestyle have found inspiration and can interpret fashion despite a generational gap. 

Luciana is a true Brand Ambassador with 30 international years’ experience and specifically successful brand building and positioning for numerous emerging and leading international brands in fashion and lifestyle. She has worked with high end Luxury brands such as Armani Prive, Kenzo, Comme Des Garcons Comme Des Garcons, Matthew Williamson, Garrard Jewellery and contemporary designers such as Zeus & Dione, Celia Kritharioti, Yuzefi Bags, Camilla Staerk, Polina Sapouna Ellis Jewellery and Markus Lupfer to name but a few. Through her proven track record on brand growth and global positioning, sometimes designers’ desirable partnerships with top celebrities (Madonna, Kellis, Rihanna, Jade Jagger, etc.) they benefit from a bespoke offering in line with their specific business requirements, delivering a desired outcome and strive for results that enhance the Brand’s DNA. She first worked with Net-a-Porter upon their launch early 2000 and later with Farfetch, Matches, Moda Operandi, etc. supporting young designers in embracing sustainability, the ecommerce and social media route early on as an assured way of international exposure alongside the wholesale model to several top retailers worldwide.